Hey! I am Francesco Bertocci a well-rounded italian-born strategic Designer, with a passion for people, interactions, ideas and brands.

I’ve lived and worked in Rome, Milan and New York City. I moved to Brooklyn in 2004 and I became an American citizen in 2016. I want to create experiences and products that improve people’s lives. I believe considering people, their feelings, physical needs and goals are critical for successful design.

Looking to collaborate? Drop me a line or call me at 646-226-1820.


I am a Product Designer, Design Systems & Ops expert and Entrepreneur

I have been a Sketch Ambassador in NYC for a few years now and in October 2019 I joined Sketch as a Design Advocate, where I help teams globally make the most of Sketch and Sketch for Teams, strategize Design Systems, plugins and workflows, and improve Productivity and Collaboration.
I have trained teams at different levels on how to adopt and leverage design and prototyping tools effectively. (Select clients include: frog design, Droga5, Viacom, Deloitte, Gartner.)

I specialize in:
- Consulting, Mentoring and Teaching (Design Workflow & Prototyping Tools, Design Systems & Ops)
- Strategizing, Concepting, Designing & Prototyping (Inception through Design Sprints, Development oversight and launch)
- Product & Interaction Design (UI/UX) (Platform, Desktop & Mobile Applications)


I have been working on a few productivity plugins for 💎Sketch, in particular 🌈 FreeFlow and I am the founder of Free&Willing, a platform to empower talent and connect it with companies hiring.


Curiosity drives me

I love to learn new languages (I speak Italian, English and a bit of Spanish), design useful things, photography, travel, to eat & cook, play, oh... and lean startups, prototyping, coding, technology and mentoring – a lot. I post about #UX #UI #design #mobile #prototyping and #startups on twitter @fbmore. See some personal mobile apps I designed and built.

I also run the Design & Prototype User Experiences and the Hackers 4 Good meetups in NYC.